Never back down- film and trailer analysis
Never back down is about a boy At his new high school, a rebellious
teen Jake Tyler is lured into an ultimate underground fighting club in a
Backyard Fight, where he finds a mentor in a mixed martial arts veteran. After
receiving threats to the safety of his friends and family, Jake seeks the
mentoring of a veteran fighter, to train his mind and body for one final
no-holds-barred elimination fight with his unrelenting personal nemesis and
local martial arts champion Ryan McCarthy.
This film is directed by Jeff
Wadlow he has produced several other successful films such as the kick ass
films this is also a fighting based film and this shows he has a way of making
fights interesting and thrilling for the audience. However he is not mentioned
on the poster as it is more focused on the film itself.
The release date is on the poster
as in theaters March 2008 and this will
be because this is when fighting seasons are near end so people will be wanting
to watch fighting. The casting for the this film is very good with actress
Amber Heard who plays a hot love interest in many action style films such as
Rum Diary, Mandy Lane, Drive Angry these are all films that are targeted to
males and so is this film so using her will help to attract the target
audience. Also Cam Gigandet who is again shown in many action type films such
as Twilight, fight for survival and the experiment this shows he’s good at
playing a fighting character and in all these films he plays the bad guy so his
role in this film will be just as good.
The film company of this film is
summit entertainment. This company has produced films such as Divergent, the
Twilight saga, RED, Warm bodies, Man on a ledge, these are all films of which
are very popular to the fans of Action, thriller and adventure. With the film
never back down holds in every aspect. This means that people who like this
company and the film that this company produce then having this company
producing this film will make them want to watch it.
This film made a massive amount
of the money that was $24,850,922. This shows thee film had a great
success. It also shows that the film was
good to have had such a high success rate.
The poster of the film shows that
the film will contain a lot of action. It also shows the main characters of the
film, this is most properly because they want to show the cast of the film as
the fans of each actor will watch the film because they are in the actual film.
There is also a love interest shown in the film this will help to bring in
female to watch the film as it shows that romance will be portrayed within the
film.
The image of the trailer is of a
new boy entering a school after being kick out of his previous school for
fighting and then romance in action. This
is as they want to portray more aspects as it will draw in more people to want
to buy or watch the film.
There is a specific sport
interest in this film and that is UFC, street fighting. This is a very popular
sport and that itself appeal and attract people to watch this film.
The camera angles in this trailer
are generally wide and zooming out this is to show the tension within the
fights in the film, drawing people into watching the film.
It’s mainly a voice and no music
in the trailer. It is saying parts of the film nut doesn't give to much away
and it’s this along with the secrecy of the poster that draws an audience into
the film making them want to watch it.
I think the poster and trailer of
the film never back down is effective because it helps sell the movie. The list
of big actor, the camera angles, the sound. They all work together to attract
the target audience, try to appeal to those who are not within the target
audience.