Never back down film and trailer analysis

Never back down- film and trailer analysis

Never back down is about a boy At his new high school, a rebellious teen Jake Tyler is lured into an ultimate underground fighting club in a Backyard Fight, where he finds a mentor in a mixed martial arts veteran. After receiving threats to the safety of his friends and family, Jake seeks the mentoring of a veteran fighter, to train his mind and body for one final no-holds-barred elimination fight with his unrelenting personal nemesis and local martial arts champion Ryan McCarthy.

This film is directed by Jeff Wadlow he has produced several other successful films such as the kick ass films this is also a fighting based film and this shows he has a way of making fights interesting and thrilling for the audience. However he is not mentioned on the poster as it is more focused on the film itself.

The release date is on the poster as in theaters March 2008  and this will be because this is when fighting seasons are near end so people will be wanting to watch fighting. The casting for the this film is very good with actress Amber Heard who plays a hot love interest in many action style films such as Rum Diary, Mandy Lane, Drive Angry these are all films that are targeted to males and so is this film so using her will help to attract the target audience. Also Cam Gigandet who is again shown in many action type films such as Twilight, fight for survival and the experiment this shows he’s good at playing a fighting character and in all these films he plays the bad guy so his role in this film will be just as good.

The film company of this film is summit entertainment. This company has produced films such as Divergent, the Twilight saga, RED, Warm bodies, Man on a ledge, these are all films of which are very popular to the fans of Action, thriller and adventure. With the film never back down holds in every aspect. This means that people who like this company and the film that this company produce then having this company producing this film will make them want to watch it.

This film made a massive amount of the money that was $24,850,922. This shows thee film had a great success.  It also shows that the film was good to have had such a high success rate.

The poster of the film shows that the film will contain a lot of action. It also shows the main characters of the film, this is most properly because they want to show the cast of the film as the fans of each actor will watch the film because they are in the actual film. There is also a love interest shown in the film this will help to bring in female to watch the film as it shows that romance will be portrayed within the film.

The image of the trailer is of a new boy entering a school after being kick out of his previous school for fighting and then romance in action.  This is as they want to portray more aspects as it will draw in more people to want to buy or watch the film.

There is a specific sport interest in this film and that is UFC, street fighting. This is a very popular sport and that itself appeal and attract people to watch this film.

The camera angles in this trailer are generally wide and zooming out this is to show the tension within the fights in the film, drawing people into watching the film.

It’s mainly a voice and no music in the trailer. It is saying parts of the film nut doesn't give to much away and it’s this along with the secrecy of the poster that draws an audience into the film making them want to watch it.

I think the poster and trailer of the film never back down is effective because it helps sell the movie. The list of big actor, the camera angles, the sound. They all work together to attract the target audience, try to appeal to those who are not within the target audience.